Art Of Email promotions.

Yes, Email Promotions is an art, Its not difficult but if done smartly the results are wonderfull.
The first step while drafting an email promotion is focussing on the readers. Readers are those free surfers on the net who are seriously looking for the valuable contents of their taste & not interetsed in any advertisement.
Publishers or site owner( 98% )are interested in the sales pithes, everybody is worrying about how the sale will happen asap, nobody cares about preselling, one should always remember that preselling gets the sales. Just ask yourself 1 question, how will you engange your readers reading your promotions?
The answer is only 1- VALAUBLE CONTENTS.
Now the real purpose of email promotion is boosting the clickthrough Rate.
The following 8 point are very important to be focussed to achieve the best CTR.

1. PRODUCT DEVELOPMENT (V.Imp) =The selling products creative process should be described properly. Describe in detail whats the basic problem the product faces? Find the elements that would give the reader insight into the topic. This excersize will show how the information was gatherd?
2. CLEAR THE PROBLEM = The Tips of your product will help you to get the right solution for your problem.
3. REVEIW OF YOUR PRODUCT= Anybody finds anything on the net but that person always very cautious to veryfy it before taking any positive action. So verybody wants to see the reveiw of the product. So writing an Editorial critique for your product As an Industry Reveiwer is very important.
4. SIMILAR PRODUCTS = Talking only about your product is stupidity. Write about the class of the products that your featured product belongs to.
5. YOUR STRATEGY FUNDA= Your writing approach should be that you are giving the right solutions to the problems of your readers. So in the real sense is it really a solving a problem? NO but its simply providing Tips on avoiding mistakes.
6. A DIMOND IN THE MUD= Out of your many product find a good one that haven't been promoted for a long time. Its a showing hype them as an editor find a "Tons of Gold".
7. PRESELLING= Whats it? Nothing but offering Free gifts. The various links will take you to the free gifts in this post only. No nned to provide any other example.
8. SAMPLING OF THE PRODUCT= Give the good content of your product to readers to attract.